
In looking for investment ideas, it seems as though the world is all too ready to give advice on stock market picks. Everyone wants a simple "magic formula" to investing. Ideally, one would go to a website, click on a button, and have an instantaneous result of a list of stocks to buy that could only go up.
Thankfully,
Joel Greenblatt has already done it. Nothing could be more simple for the little guy. In "
The Little Book that Beats the Market" a straightforward formula is given that bested the S&P for 30 years.
Basically, he uses the
Return on Assets(ROA), and ranks the stocks. Then, he takes the
earnings yield, and ranks the stocks. Combining the two lists of rankings, he comes up with a rank of stocks. For example, if Joe Blow company ranked #2 in ROA, and #376 on earnings yield, then overall the stock would gain a rating of #378. From this list, he then eliminates foreign companies, financial companies, and utilities. One should buy 20-30 of these stocks, and hold them for a year minus one day if the they are a loser, and for a full year if they are winners (for tax purposes).
More simply, he has a
website that does all this for you, giving you your list.
A good book, only takes a day or two to read. Get it from your local
library.
So for my "magic" selection, I have simply visited the site and obtained the stock ICF International, (
ICFI) which is a companey that.... well, never mind. You see, you don't even have to know what the company does. See how easy? I'll buy twenty shares on Monday.